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Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but … The post Heineken and the industry’s love-hate relationship with social media first appeared on More About Advertising.
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but …
The post Heineken and the industry’s love-hate relationship with social media first appeared on More About Advertising.
