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Microsoft Invest, Formerly Xandr DSP, And Formerly AppNexus Before That, Will Just Be Formerly
Microsoft Invest, the one-time AppNexus DSP business, will be shuttered as of March next year, Microsoft announced on Wednesday. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies to the demand side business. The SSP and publisher ad tech, Microsoft Monetize, will […] The post Microsoft Invest, Formerly Xandr DSP, And Formerly AppNexus Before That, Will Just Be Formerly appeared first on AdExchanger.
Microsoft Invest, the one-time AppNexus DSP business, will be shuttered as of March next year, Microsoft announced on Wednesday. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies to the demand side business. The SSP and publisher ad tech, Microsoft Monetize, will […]
The post Microsoft Invest, Formerly Xandr DSP, And Formerly AppNexus Before That, Will Just Be Formerly appeared first on AdExchanger.
