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Microsoft Advertising is closing the Xandr DSP
The software giant is contacting media buyers informing them it will close in February 2026.
Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.
Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned sunsetting of the DSP, according to two sources familiar with the developments.
Microsoft spokespeople did not immediately respond for comment.
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