The Behavioral Economist’s POV On Marketing Measurement
Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic expectations about precision. But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a […] The post The Behavioral Economist’s POV On Marketing Measurement appeared first on AdExchanger.
Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic expectations about precision. But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a […]
The post The Behavioral Economist’s POV On Marketing Measurement appeared first on AdExchanger.
