Italian TravelTech startup Hotiday raises €5.5 million to create the first decentralised global hotel

Milan-based Traveltech startup Hotiday announces a €5.5 million capital raise in order to expand its portfolio of European destinations, enhance the range of services offered, establish new partnerships with tourist accommodations, and grow the team.

The funding round was led by P101 SGR and saw the participation of 40Jemz as well as both Italian and international business angels.

“We are building something that is unprecedented in the hospitality industry. In a market that is still strongly tied to traditional logics, we have introduced a clear, yet innovative vision that gives value to the hoteliers we work with and offers a better experience for travellers: digital, fluid, and thoughtless. Our achievements and this new funding give us confirmation that we are on the right track and push us to think even bigger. Hotiday is not just a startup, it is a story of innovation and passion, and we are just at the beginning,” says Vittorio Gargiulo, CEO and Co-founder of Hotiday.

Founded in 2022 by Vittorio Gargiulo, Federico Brunelli and Federico Di Carlo, and developed thanks to the B4i – Bocconi for Innovation acceleration programme, Hotiday skyrocketed with a 500% revenue growth compared to 2023 and debuted its first international Room Collection in Paris.

Hotiday claims to be the first decentralised global hotel based in dedicated areas within the best local hotels. Rooms, selected by Hotiday in a specific area of partner hotels, are adapted to the desires and needs of travelers and enhanced with additional services.

Today, Hotiday partners with more than 65 hospitality businesses, including leading hotel groups such as TH Resorts, and operates across over 90 destinations in Europe, including Italy, Spain, France, Greece, and Portugal.

Hotiday believes its strength lies in the approach it brings to redefining the boundaries of the modern hospitality experience, helping hotels manage and leverage their potential while enhancing the traveller experience.

Hotiday’s model looks to solve the problem of natural unsold inventory, increasing revenue and occupancy rates, and generating passive income for the properties it works with. From the​ proprietary Revenue Management System to advanced data analytics, Hotiday reportedly enables hotels to optimise pricing strategies and increase revenues.

‘Hotiday Room Collections’ are rooms that Hotiday locates within selected hotels partly through a proprietary algorithm. This model gives rise to the “world’s first decentralised hotel“: a diffuse hotel housed in dedicated areas within partner facilities.

With this new funding, P101 SGR finalises the twelfth investment made through Programma 103, a fund also supported by the European Union through the InvestEU Fund and CDP Venture Capital SGR via Digital Transition Fund – PNRR, which makes use of EU resources through NextGeneration EU initiative to foster SMEs’ digital transition.

Stefano Guidotti, Partner at P101, who led the investment transaction in Hotiday, said, “We are excited to support Hotiday in this new phase of growth. The company has successfully brought innovation to a traditional industry like hospitality, identifying a clear market need and responding with an effective tech-driven solution. With over a decade of experience in traveltech and a strong network, P101 will actively contribute to Hotiday’s further development. Thanks to a highly skilled team and a sophisticated proprietary technology, and with our ongoing support, we are confident that the company will quickly unlock its full potential not only in Italy, but also on an international scale.”

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