Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement. The post Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg appeared first on AdExchanger.
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement.
The post Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg appeared first on AdExchanger.
