Marketing

AI Startup ProRata Now Helps Brands Create and Contextu...

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches tr...

This Investment Firm Is Acquiring A Newsletter Ad Platf...

Newsletters are having more than a moment, and advertisers are getting intereste...

Instagram Is Infusing Search with More AI, Pulling In O...

Instagram is testing a new feature powered by Meta AI--spotted by ADWEEK and con...

Meet The Free Gaming Platform – Founded By An Ad Tech V...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of t...

Amid a Resurgence, Baseball’s Ambitions Are Boundless

Major League Baseball enters its 2025 season with the winds of change firmly at ...

Women’s Sports Score Huge 56% Increase in Ad Effectiveness

Women's sports continue scoring big. Today, a new report from TV outcomes and da...

Scale by Zambezi Defies the Odds to Win ADWEEK’s Breakt...

The odds seemed stacked against Scale by Zambezi, the media agency under creativ...

Gale’s Audience-First Approach Wins ADWEEK’s US Media A...

According to global CEO Andrew Noel, Gale is setting the standard for modern mar...

PHD Bags Second Consecutive ADWEEK Global Media Agency ...

PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media A...

MLB’s New CMO Uzma Rawn Dowler Is Coming Out Swinging

Major League Baseball is beginning the third year of its popular rule changes wi...

Teads On The Brain

When Outbrain bought Teads from telco Altice for $1 billion – the deal closed in...

Vienna and JvM make up for lost time with Blue Danube s...

In 1977 NASA launched a load of earthly cultural goodies into space to benefit t...

WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, A...

As the ad world girds its loins for the awards season – Cannes starts on June 20...

Publicis challenges WPP’s Open X for Coca-Cola media

WPP is defending the North American media part of its flagship $4bn exclusive ma...

The Macro Is Bad; Out Of The Starting Blox

Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ra...

Marketers and agencies grapple with divisions over who ...

Executive dysfunction behind the scenes is making it harder to track spending.

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