Marketing

VCCP US wins biggest account – creative for $450m Spectrum

British agencies have traditionally found it hard to make headway in the US, spe...

New IPA president Karen Martin delivers rousing call to...

Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body ...

How Comcast Is Convincing Digital Native Brands To Spen...

When advertisers think of the social networking category, they mostly focus on t...

The Power Of You(Tube); Apple’s ATT Is An Antitrust Vio...

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...

Bold Call: The ad industry’s herd mentality risks an un...

It's not the economy, it's the anxiety.

Digiday+ Research: Amazon gets an even stronger hold ov...

It looks like Amazon's stronghold on retail media is getting stronger, not weake...

Creators are ditching Substack over ideological shift i...

The writers who left Substack in early 2025 represent a second wave after an ini...

Marketers are calmer about TikTok’s future in the U.S. ...

As the April 5 deadline looms, the panic has curiously subsided.

How Dotdash Meredith enlisted OpenAI to boost its conte...

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a liv...

Marketing Briefing: Marketers push for more flexible re...

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of...

Publishers left guessing how Google’s March 2025 core u...

Google’s core updates, which happen multiple times a year, change its search alg...

YouTube Outlines Monetization Options for Creators

YouTube now has a range of monetization pathways to consider.

TikTok Announces New Safety Initiatives for African Users

TikTok’s stedily expanding its presence in Africa.

Snapchat Adds New Styling Options for Bitmoji Avatars

Some cool new looks for your digital depictions. 

EXCLUSIVE: Omnicom Clients Can Get $200K Value Boost fo...

Omnicom is offering ad agencies a variety of financial incentives for buying inv...

Santiago Gallego to Join Telemundo Chicago as Reporter ...

Since 2014, Gallego served as the primary anchor of Noticias 60 Telemundo at Tel...

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