Marketing

Study Finds That the Majority of Community Notes are Ne...

With Meta moving to integrate its own Community Notes, the data raises concerns.

TikTok Shares New Insight into ROI of Short and Long-Te...

The data shows that TikTok can provide positive branding benefits.

What Threat Does TikTok Actually Pose to Users?

The real threat that TikTok poses may not relate to user data.

Meta and X Approve AI Ads Referencing Nazi War Crimes A...

Meta and X gave the green light to AI-generated ads that called for the gassing ...

Thursday, Feb. 20 Evening Cable News Ratings: The Five ...

Fox News' The Five won the evening in total viewers as well as in the Adults 25-...

MLB and ESPN Break Up Their Baseball Team Over Fees and...

After tipping their pitches considerably in recent years, Major League Baseball ...

X Rolls Out AI-Generated Ads in Push to Win Advertisers...

X is debuting AI-powered advertising tools designed to automate ad creation and ...

A$AP Rocky is Ray-Ban’s First Creative Director

Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper a...

Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Wa...

There are some interesting developments in the Adults 25-54 demo as Jesse Watter...

Ticker: CBS News Tweaks Format of CBS Evening News

Top of the Ticker: As it nears its first month anniversary, CBS Evening News is ...

Citigroup Scales Back DEI Initiatives

The diversity, equity, and inclusion dominoes continue to fall, and Citigroup be...

Do Marketers Still Care About Brand Safety on YouTube a...

With performance and measurement top of mind, brand safety is dropping down the ...

5 Reasons Nike’s Collab With Kim Kardashian’s Skims Mak...

In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair h...

Streaming Ratings, Week of Jan. 20: Netflix’s The Night...

Netflix remained at the top of the overall streaming ratings as the debut of The...

Amazon Ups Transparency for Advertisers Following CSAM ...

Amazon plans to add new transparency tools to its demand-side platform, Amazon A...

CTV Ad Platform Sabio Tries To Get Into The TV Producti...

Launching a TV channel typically starts with zeroing in on a specific target aud...

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