Marketing

How Horizon Media Cut Carbon Emissions in Half While Bo...

Horizon Media is all in on green media. Starting May 2024, the agency shifted al...

People problems in agencies are the result of a fault i...

Who’d want to be a chief people officer in one of today’s ad holding companies? ...

Lindsay Pattison quits WPP after 16 years to ‘slow down’

WPP’s chief people officer, Lindsay Pattison, is leaving the group to take a bre...

Jemma Marchant: why emotional loyalty beats endless dis...

Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘pe...

How This Indie Agency Is Finding ‘Back Doors’ To Get Sh...

For years, media buyers have been pushing connected TV publishers to share infor...

Curation Isn’t Harming Publishers, But Their Lack Of Co...

Curation is amazing – for SSPs.  It shifts power from buyers to sellers. Rather ...

YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook? Th...

Media Buying Briefing: Crossmedia’s global goals are to...

The independent media agency has designs to expand hubs into Asia Pacific and La...

Referral traffic from AI platforms grows despite publis...

Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Per...

How Culture Genesis, a Black-owned media network, hopes...

That’s what Black-owned digital media network Culture Genesis has been pitching ...

AI Briefing: The FTC is leaning into ‘tech censorship’

The FTC solicits public commentary on free speech, while Criteo launches an open...

Snapchat’s SMB bet is paying off — but can it keep up t...

Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how imp...

The Rundown: Why changing search habits matter for adve...

Shifting search habits have put a dent in Google's market dominance. It's not th...

Streaming TV ad rates are falling and Amazon’s the anchor

Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impa...

Instagram Tests AI-Based Tasks via DMs

The first step towards AI agents in Meta's apps.

X Adds New AI Elements to Power Ad Performance

Some new AI elements to help you create more resonant X ad campaigns. 

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