Marketing

Houston Anchor Isiah Carey Talks About Second DWI Arrest

Fox 26 Houston (KRIV) anchor and host of The Isiah Factor Uncensored, Isiah Care...

Reformation Makes Things Official With ‘The Perfect Boy...

Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL...

Mars Food and Nutrition Hires Ex-SC Johnson Exec David ...

Mars has hired David Jacobs as vp of marketing for its food and nutrition busine...

Week of Feb. 3 Evening News Ratings: CBS Evening News E...

The second week of the reimagined CBS Evening News continued to see audience dro...

Shopify Removes Ye’s Yeezy Store Following Swastika T-S...

Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline aft...

The Duolingo Owl Is Dead: An Investigation

Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed ...

Week of Feb. 3 Morning News Ratings: It’s a Photo Finis...

We are approaching a too-close-to-call point in determining the top morning news...

YouTube Won TV, Or Did TV Win YouTube?; Down Like A Lea...

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and d...

Kevel Extends To Walled Garden Retail Media With Nexta ...

The convergence of on-site retail and shopping across the web got a little more ...

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some...

Inuvo’s New Audience Model Generator Claims To Target P...

On Tuesday, software company Inuvo launched IntentKey, an audience insights plat...

Getting Past “Non”; Unnamed Philly Team Wins Pro Footba...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemi...

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC...

Data Sharing Across In-House And Agency Teams Is Hard. ...

These days, brands are swimming in data. And using that data to drive marketing ...

Super Bowl Advertisers Tried To Play It Safe – But Some...

This year's Super Bowl commercials relied on comic relief and highlighted noncon...

Are Musk’s politics derailing the Tesla brand?

Have the wheels come off Elon Musk? History is littered with arrogant business o...

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