Marketing

The AI Tradeoff: How Marketers Can Balance Efficiency A...

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realisti...

Google Antagonists Await Justice (Brinkema); Nielsen Wi...

Grilling Google April Fool’s Day was an interesting choice for a congressional h...

Amazon courts media buyers with loss-leader tactics to ...

Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financi...

Despite the uncertainty, some advertisers have increase...

Seven large advertisers have increased their U.S. social media spend on the plat...

Future of TV Briefing: The programmatic state of play f...

This week’s Future of TV Briefing looks at how the programmatic guaranteed versu...

WFA sees 54% of multinational brands boosting influence...

With influencer marketing budgets steadily rising, more multinational brands are...

Why big advertisers are buying Brave’s search ads — des...

Brave is pitching a high-intent alternative to Google that bypasses traditional ...

Why marketers shouldn’t follow Unilever’s plans to work...

The creator economy isn't just another media channel but an ecosystem all its ow...

YouTube Adds New ‘Inspiration’ Elements, Easy Re-Postin...

Some new prompts for your YouTube concepts.

KVUE in Austin Moves Bryan Mays Back to Mornings

The Austin ABC affiliate said Mays co-anchored Daybreak alongside Yvonne Nava fo...

Week of March 24 and Q1 2025 Morning Show Ratings: No G...

NBC News’ Today took the top spot in total viewers during the first quarter.

Keeping It Simple At The 2025 ANA Media Conference

Why is programmatic media buying so dang complicated? That question was an ever-...

Meta Plans to Launch Advanced Smart Glasses Later This ...

They won’t be AR-enabled, but Meta’s working on a more advanced version of its R...

Meta Faces Fines in Turkey After Failing to Comply With...

Zuckerberg’s hoping that the U.S. government will help his company push back on ...

Leo New York Wins Subway’s U.S. Creative Business

Subway has completed a review of its U.S. creative agencies, ADWEEK has learned....

Duke’s White Lotus Response Squandered an Opportu...

Can you control how your brand manifests in culture, or do you have to choose be...

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