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New IPA president Karen Martin delivers rousing call to...

Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body ...

Billion Dollar Boy launches creator access scheme at Ca...

Do we need more “creators” at big awards festivals? Creator agency Billion Dolla...

WPP wins global Heineken shopper marketing brief

Heineken has appointed WPP as its global shopper marketing and commerce partner ...

Ocean Outdoor UK announces results of contribution-base...

Ocean Outdoor has announced the first results of its most recent sustainability ...

WH Smith brand to disappear from high streets after 233...

It’s never been associated with great advertising, but somehow WH Smith is a bra...

Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies ...

Dreamies’ cats invade the capital

In these grim times we need something lighter so credit to Mars’ Dreamies pet tr...

Phones are like oxygen: O2 is ‘essential for living’ in...

It’s a difficult time to be advertising mobile phones, especially when there are...

MAA Ad of the Week: 02 from VCCP

Cradle to grave stuff from any brand can be a bridge too far: ads are only a com...

Not all men look like David Beckham in their underwear

How do you make a run-of-the-mill retailer look good? Give it some great adverti...

New WARC forecast adds to global ad gloom

It would take a Sherlock Holmes to find any good economic news at the moment (th...

Lloyds quits adam&eveDDB – joins list of UK banks looki...

Lloyds has joined the list of big British banks hunting for a new ad agency. Bar...

When everyone’s ditching DEI, what happens next?

What do you do when Donald Trump has you in his sights? It’s a problem that US d...

Mother’s core leadership steps up to create a global pa...

Strong leadership needs to be nurtured and rewarded, and Mother’s performance ov...

Adam&eveDDB behind the wheel as Twix goes “abundant”

Mars is reviewing everything but creative where it appears to be happy with Omni...

Oat Cult produces an overnight horror story

Overnight oats are not something you enjoy in the dark (if that’s your thing) bu...

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