Digiday

BarkleyOKRP launches new standalone media agency Misson...

Barkley OKRP, which has long handled some of its own media work but is primarily...

Barkley OKRP launches new standalone media agency Misso...

Barkley OKRP, which has long handled some of its own media work but is primarily...

YouTube reveals how Shows will help to push creators’ e...

YouTube Shows will allow creators to structure their content on their channels a...

How marketers at FX, Paramount and Criterion feel about...

SXSW experiential offerings varied from immersive activations from Criterion and...

Digiday+ Research Briefing: A look at the state of soci...

What social media platforms will marketers focus on if TikTok is banned? Examini...

Digiday+ Research: How ad-supported streaming services ...

The first installment of Digiday's two-part series on the top ad-supported strea...

WTF is ‘shadow AI,’ and why should publishers care?

"Shadow AI" refers to the use of AI tools that aren't officially company-approve...

‘Just don’t say DEI’: Brands sit out advertising around...

Brand clients have either paused marketing around days geared toward honoring hi...

Digiday+ Research: YouTube usage drops as fewer brands ...

Brands' usage of YouTube has dropped off, while more brands are spending just a ...

Future of TV Briefing: How TV networks’ streaming and l...

This week’s Future of TV Briefing looks at what TV network owners’ latest quarte...

Advertisers put SSPs and curators under the microscope ...

They want proof that ad tech vendors are taking only what they claim because the...

Brands bet on sustained enthusiasm for women’s basketba...

For some marketers, the spring tournament is second only to the Super Bowl in au...

Marketers and agencies grapple with divisions over who ...

Executive dysfunction behind the scenes is making it harder to track spending.

How Pinterest went from selling views to selling clicks...

Pinterest's is getting louder in its battle for ad dollars with AI-powered ad to...

Marketing Briefing: Why marketers should pay attention ...

To creators there’s a sense that, with SXSW’s embrace of the creator community t...

Shopping app LTK beefs up consumer app with focus on vi...

With more creators becoming influential omnichannel merchants and attracting bra...

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