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Barkley OKRP, which has long handled some of its own media work but is primarily...
Barkley OKRP, which has long handled some of its own media work but is primarily...
YouTube Shows will allow creators to structure their content on their channels a...
SXSW experiential offerings varied from immersive activations from Criterion and...
What social media platforms will marketers focus on if TikTok is banned? Examini...
The first installment of Digiday's two-part series on the top ad-supported strea...
"Shadow AI" refers to the use of AI tools that aren't officially company-approve...
Brand clients have either paused marketing around days geared toward honoring hi...
Brands' usage of YouTube has dropped off, while more brands are spending just a ...
This week’s Future of TV Briefing looks at what TV network owners’ latest quarte...
They want proof that ad tech vendors are taking only what they claim because the...
For some marketers, the spring tournament is second only to the Super Bowl in au...
Executive dysfunction behind the scenes is making it harder to track spending.
Pinterest's is getting louder in its battle for ad dollars with AI-powered ad to...
To creators there’s a sense that, with SXSW’s embrace of the creator community t...
With more creators becoming influential omnichannel merchants and attracting bra...