Digiday

Marketers rethink cheap programmatic as ad waste mounts

Why some marketers are finally asking the right questions about programmatic adv...

As SXSW kicks off, marketers embrace it as an ‘accessib...

Marketers are once again returning to SXSW, which runs from March 7th to Saturda...

AI and human emotion are the building blocks of effecti...

Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a m...

Publicis Groupe to buy Lotame in a rare instance of age...

The Parisian holding company has invested more than $1.5 billion in acquisitions...

Why one exec thinks 2025 could be Pinterest’s most pivo...

Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the...

Digiday+ Research: TikTok usage and spend fall as U.S. ...

Brands' TikTok usage and — more importantly — their marketing spend have both fa...

WTF are JBPs? 

‘Joint Business Plans’ are a less spoken of but vitally important means of growt...

As political polarization intensifies, agencies struggl...

People have debated politics on the internet for years, but the political turmoi...

Media Briefing: Publishers see Apple News+ as a stable ...

Apple News+ is a growing source of audience and revenue, according to publishers...

Confirmed: T-Mobile’s talks with Blis end in $175 milli...

The telco looks to inorganic growth to further its advertising ambitions, with d...

How creator partnerships go beyond awareness and conver...

While brands see creators as a safe bet to boost awareness or drive conversions,...

Why biddable CTV is the future and how publishers and m...

Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CT...

Reddit cofounder Alexis Ohanian teams with Kevin Rose t...

Plans for Digg include a mobile-first redesign and using AI for content quality ...

Why Index Exchange’s CEO thinks curation is programmati...

Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn...

Future of TV Briefing: Hulu’s Oscars live stream should...

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live str...

Amazon’s expanding ad platforms casts shadow on ad tech...

As Amazon continues to expand its ad platform, it’s casting a greater shadow ove...

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