Flam raises $14M in Series A round led by RTP Global

AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and other strategic investors. This takes the its total funding to $22 million since its founding in 2021.

The funding will be used to expand Flam’s operations across North America, Europe, and the Middle East, while strengthening its presence in Asia, the company said. It will also support product development, infrastructure scaling, and the rollout of a new enterprise suite focused on GenAI-powered tools.

Some of its upcoming product offerings include automated 3D asset generation, a self-serve publishing platform for mixed reality (MR) content, an integrated advertising suite, and analytics dashboards designed for use in retail, sports, broadcast, and live events.

"Series A capital brings in laser focus to ship the GenAI tool-chain that brands, enterprises have been begging for: A Full-Stack Enterprise Suite of Products across Channels to make them Engaging, Measurable, Interactive," said Shourya Agarwal, Co-founder and CEO, Flam.

Flam was founded by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, and operates out of San Francisco and Bengaluru. The company’s platform enables the delivery of real-time 3D and MR experiences directly to users, without requiring app downloads or redirects, with latency under 300 milliseconds.

It aims to transform every touchpoint, including digital, broadcast TV, mass media, retail, and live fan engagements, into an interactive digital experience.

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Flam's infrastructure has been used by over 100 brands, including Google, Samsung, Emirates, Dabur, AJIO, Flipkart, and Tanishq, as well as in political campaigns like the US Presidential Elections.

According to the company, its platform has driven higher engagement and conversion rates compared to traditional digital formats.

Nishit Garg, Partner at RTP Global, emphasised the current era of MR and Flam's unique position to lead this wave. "What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth," he said.

Currently, Flam facilitates immersive consumer experiences across a variety of channels, including television, digital platforms, retail, print, product packaging, and social media. The startup is also working to expand its partner ecosystem by enabling creative studios and platforms to create and deploy MR content more efficiently.