Maybe 2025 Won't Be Such a Quiet Year for Rivian
Rivian Automotive (NASDAQ: RIVN) has come a long way in such a short time. It's challenging to produce vehicles, let alone make high-quality ones that are well-received by critics and consumers alike -- and Rivian has achieved that goal. 2025 was setting up to be a quiet year, with its next vehicle launch, the highly anticipated R2, not until 2026. But don't tell Rivian it's supposed to be a quiet year, as the company is attempting to spark lackluster sales in two ways.Come one, come all, Rivian is seemingly yelling at potential consumers as the company is bringing in spring with a new offer designed to boost sales. Through May, consumers can lease any Rivian R1 dual-motor electric vehicle (EV) with a Max battery and performance upgrade for $0 down. Rivian R1T and R1S: Source: Rivian.Continue reading

Rivian Automotive (NASDAQ: RIVN) has come a long way in such a short time. It's challenging to produce vehicles, let alone make high-quality ones that are well-received by critics and consumers alike -- and Rivian has achieved that goal. 2025 was setting up to be a quiet year, with its next vehicle launch, the highly anticipated R2, not until 2026. But don't tell Rivian it's supposed to be a quiet year, as the company is attempting to spark lackluster sales in two ways.
Come one, come all, Rivian is seemingly yelling at potential consumers as the company is bringing in spring with a new offer designed to boost sales. Through May, consumers can lease any Rivian R1 dual-motor electric vehicle (EV) with a Max battery and performance upgrade for $0 down.
Rivian R1T and R1S: Source: Rivian.