Wear the damn shorts (whoever you are) says Sweaty Betty

As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty … The post Wear the damn shorts (whoever you are) says Sweaty Betty first appeared on More About Advertising.

May 1, 2025 - 10:17
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Wear the damn shorts (whoever you are) says Sweaty Betty

As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty …

The post Wear the damn shorts (whoever you are) says Sweaty Betty first appeared on More About Advertising.