Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax
Publishers worry that as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with typical SSP take rates. In fact, some of these fee structures resemble how publishers have long done business with […] The post Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax appeared first on AdExchanger.
Publishers worry that as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with typical SSP take rates. In fact, some of these fee structures resemble how publishers have long done business with […]
The post Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax appeared first on AdExchanger.
