Marketing

Publicis Groupe to buy Lotame in a rare instance of age...

The Parisian holding company has invested more than $1.5 billion in acquisitions...

Politico’s AI Tool Transforms Paywalled Content Into Po...

Political news publisher Politico unveiled a new artificial intelligence tool on...

Standalone Havas inches ahead as Pfizer loss hits US

Havas is claiming “record results” in its first year of trading as a separate en...

How Fox Is ‘Turbocharging’ Its Ad Sales Strategy Ahead ...

As Fox's audience continues to grow, so does its ad sales team. On the coattails...

Yes, Retailers Can Get Value From Audience Extension Ad...

Retail media revenues are existential for retailers. Without profits from ad sal...

4 Burning Questions as Google Urges Trump DOJ to Drop B...

Google has been pushing back on its ruling as a search monopoly, making its case...

GWR’s Famous Five set off for the sun – maybe

Easter is on the horizon and many people in the UK turn their minds to an escape...

Media brokers are back on top in global adland

Much chatter about the growing dominance of media in the big ad holding companie...

Women get mad for IWD 2025

International Women’s Day has become a bit of a “hun” fest of late. It’s all wom...

Advertising’s ID-Less Future Depends On More Than DSP A...

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wield...

The Point Solution Of No Return; Apple, Welcome To Ad T...

Outgrowing Amazon A whole category of ecommerce ad tech companies and commerce-f...

Why one exec thinks 2025 could be Pinterest’s most pivo...

Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the...

Digiday+ Research: TikTok usage and spend fall as U.S. ...

Brands' TikTok usage and — more importantly — their marketing spend have both fa...

WTF are JBPs? 

‘Joint Business Plans’ are a less spoken of but vitally important means of growt...

As political polarization intensifies, agencies struggl...

People have debated politics on the internet for years, but the political turmoi...

Media Briefing: Publishers see Apple News+ as a stable ...

Apple News+ is a growing source of audience and revenue, according to publishers...

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