Marketing

Threads Tests Interests Display on User Profiles

A new way to encourage more users to follow profiles.

Instagram Previews More Features of Its Edits App

Instagram’s coming video editing platform will have a range of handy features.

Juli Buehler to Retire From WLUK in Green Bay

WLUK news director Juli Buehler has announced her retirement after 45 years. Bue...

Liquid Death Makes a Pact to ‘Murder Thirst’ at Philade...

Liquid Death, fresh off its first national Super Bowl ad, has signed a multi-yea...

Dear Women Creatives: Keep Raising the Bar

This week, with Anora winning Best Picture and films like The Substance, Emilia ...

At SXSW 2025, Think Like a Trendspotter, Not a Marketer

South by Southwest is where tech, culture, and creativity collide--but it isn't ...

Brands Back Away From Black History Month

At a time when companies are rolling back policies to advance diversity, equity,...

Women as heroes and victims: Ancestry and Women’s Aid f...

McCann London has created a campaign to share Ancestry.com’s clever idea for Int...

MAA ad of the Week: Axe from LOLA MullenLowe

Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore ...

Tillamook’s Takeaways From Becoming A National Grocery ...

There are a great many things to be learned when making the jump from regional f...

Comic: Transparency Knight-Mare

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

More like Performance Min; Tick, Tock, Tick, Tock

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage...

Whalar bets on 24,000 square-foot creator campus to bro...

Creator company Whalar Group opened a new co-working and production space in Los...

Brands hire Gen X and boomer influencers as the ‘power ...

As brands like Progresso Soup and Harmless Harvest look to get in front of more ...

Ties between The Trade Desk and key media agencies are ...

The ad tech giant’s path back into shareholders’ favor could put pressure on its...

Marketers rethink cheap programmatic as ad waste mounts

Why some marketers are finally asking the right questions about programmatic adv...

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