Marketing

The Rundown: The DOJ still urges forced Chrome sale in ...

In updated court filings, the Justice Department eases up on earlier AI and Andr...

Welch’s Might Be A Tradition-Rich Company, But Its Mark...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any o...

Pinterest Begins Labeling Generative AI Content

The new tags will help to highlight AI generated content in-stream.

A Teddy Bear’s Dreams Are Dashed in Sandy Hook Promise’...

A teddy bear is typically a symbol of childhood innocence, comfort, and play. Bu...

M&A Advisory Firm JEGI Clarity Merges With Leonis Partn...

The merger and acquisition advisory firms JEGI Clarity and Leonis Partners annou...

Mr. Peanut Makes His Hollywood Debut as a ‘War Hero’ fo...

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to beco...

Netflix Steps Into the Ring With Brand Partners for WWE...

WWE Monday Night RAW is coming back to Madison Square Garden for the first time ...

Your Agency Just Sold To Private Equity. Now What?

Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Tru...

Flau’jae Johnson and Experian Double Team Consumer Debt...

Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business m...

Former AMV senior creative sues over Mars ad claims

Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency...

Danielle Barwick of sports agency Fuse picks her Desert...

Sport & Entertainment partnerships that are changing the game in advertising. Th...

Publicis challenges WPP’s OpenX for Coca-Cola media

WPP is defending the North American media part of its flagship $4bn exclusive ma...

What To Expect From Trump’s New FTC Chair

There are many predictions of what the Federal Trade Commission’s priorities wil...

Decoding Curated Deals: How Standardized Reporting Can ...

Curation is the latest buzzword in programmatic advertising, but the concept is ...

Is JBP The New SPO?; Cloudy With A Chance Of Tariffs

What exactly are joint business partnerships? Plus, AI chatbot responses may be ...

Advertisers are calling for full URL-level campaign rep...

The Trade Desk quells talk of full URL-level campaign reporting (similar to Amaz...

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