Marketing

MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother

No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign t...

The Chief Media Officer Of Dunkin’ And Sonic Makes An A...

As the chief media officer and SVP of demand generation at Inspire Brands, Travi...

MSNBC’s Post-NBC News Plans May Include New Products

MSNBC president Rebecca Kutler and her senior executives are in the midst of pre...

Comic: Check Your Specs

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown

Pine Away The Trade Desk has taken an unprecedented bruising recently. In Q4, TT...

At Digiday’s Media Buying Summit, challenges with talen...

The rising use of AI for entry-level and sometimes menial tasks has started to j...

How Substack creators are pooling audiences with live v...

As creators become more adept at using Substack live video, they are finding tha...

As YouTube turns 20, here are the numbers you need to know

If there’s one thing the company wants everyone to know, it’s just how big it is.

Programmatic advertising’s endless cycle of reinvention...

Fixing programmatic means breaking it first.

Publishers don’t really know how Google AI Overviews is...

It’s been almost a year since Google rolled out AI Overviews, and publishers sti...

Trump’s topsy-turvy tariffs have marketers uncertain an...

Execs are uncertain of the right way forward amid constant policy change.

X Offers Trip to Mars in March Madness Competition

Yes, the top prize is a ticket to Mars.

MSNBC May Add New Products Once It’s Split from NBC News

MSNBC's Rebecca Kutler and her senior executives are feverishly working behind t...

Orlando Fox Station Releases Footage of Tornado Hitting...

Orlando Fox owned station WOFL has released footage of its studio getting hit by...

KFC’s cultish ‘believe’ campaign is back, and it’s weir...

Is this a dystopian Netflix drama? No, it’s Mother’s latest instalment of KFC’s ...

Havas turns up the volume on JBL speakers

JBL portable speakers are popular with the younger generation thanks to being ou...

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