Marketing

Paula McKenna Joins WTAJ in Altoona as Evening Anchor

McKenna last worked at KHQA in Quincy, Illinois

Matt Franklin Leaves WJRT in Flint After 20 Years

Franklin joined the station in 2004. He was named main anchor in 2011.

Lana Del Rey and Brittany Mahomes Rebuked Over Skims In...

The celebrities have been asked to better disclose or stop posting endorsements ...

How Meta Makes Its Money [Infographic]

A quick overview of Meta’s ever-growing ad empire.

Samsung Ads Debuts Interactive Games for Advertisers

The new ad format has led to higher brand performance and lifted unaided brand r...

AI-Proofing, Vintage EVs, and a Thirst Hearse: Luck Reu...

While SXSW has star-studded panel stages, film screenings, and flashy brand acti...

Behind the Screens Campaign Returns to CinemaCon With N...

The campaign kicked off at last year's CinemaCon.

Billion Dollar Boy launches creator access scheme at Ca...

Do we need more “creators” at big awards festivals? Creator agency Billion Dolla...

WPP wins global Heineken shopper marketing brief

Heineken has appointed WPP as its global shopper marketing and commerce partner ...

Ocean Outdoor UK announces results of contribution-base...

Ocean Outdoor has announced the first results of its most recent sustainability ...

Verification Providers Missed Easy-To-Spot Bots, Says A...

Friday’s Adalytics report about ads being served en masse to known bots leaves p...

SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chao...

Privacy lawyers and ad tech folks often don’t speak the same language. But at le...

A Braze(n) Deal; AppLovin Responds To The Shorts And Th...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi...

The semantic slide of programmatic’s power word: ‘curat...

Not all curators are created equal, and not every curation pitch holds up under ...

TV upfronts-style Spotter Showcase pitches creators as ...

The Spotter showcase and its roster of top YouTubers are making a clear play for...

Media Buying Briefing: Auto marketers aren’t slowing ad...

Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch cam...

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