Marketing

Publicis wins LinkedIn media – what’s the French group’...

Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, ...

Is the Collapse of SEO About to Cause CPM Inflation?

AI and LLMs are popular precisely because they get people answers and informatio...

Consumer Sentiment Plummets Heading Into Trump’s Tariff...

There has been a deceleration in overall spending during the past two months com...

Mark Read’s Pay Hit, DEI Silence, and Other Key T...

Four things you may have missed from the 2024 edition.

Despite the uncertainty, some advertisers like Coca-Col...

Seven large advertisers have increased their U.S. social media spend on the plat...

The Independent bets big on individual talent-led verti...

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as c...

The Independent bets big on individual talent-led verti...

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as c...

Accenture Song shuffles again as it tries to gain momen...

Accenture Song is shuffling the deckchairs again, bringing Accenture Song, the a...

PayPal Is Launching Its Ad Business in the UK

The payment company rolled out the US division in October.

The AI Tradeoff: How Marketers Can Balance Efficiency A...

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realisti...

Google Antagonists Await Justice (Brinkema); Nielsen Wi...

Grilling Google April Fool’s Day was an interesting choice for a congressional h...

Amazon courts media buyers with loss-leader tactics to ...

Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financi...

Despite the uncertainty, some advertisers have increase...

Seven large advertisers have increased their U.S. social media spend on the plat...

Future of TV Briefing: The programmatic state of play f...

This week’s Future of TV Briefing looks at how the programmatic guaranteed versu...

WFA sees 54% of multinational brands boosting influence...

With influencer marketing budgets steadily rising, more multinational brands are...

Why big advertisers are buying Brave’s search ads — des...

Brave is pitching a high-intent alternative to Google that bypasses traditional ...

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