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Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for A...
Ad industry observers may have noticed yesterday that Blackweek, the industry co...
The former SpringHill creative consultancy helps brands connect with basketball ...
CPMs expected to fall for streaming but rise for sports in upfront, according to...
Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.
Dirt has adopted an ad strategy closer to streetwear collaboration than standard...
We Are Futures, which describes itself as a youth engagement agency, has won a f...
British agencies have traditionally found it hard to make headway in the US, spe...
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body ...
When advertisers think of the social networking category, they mostly focus on t...
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...
It looks like Amazon's stronghold on retail media is getting stronger, not weake...
As the April 5 deadline looms, the panic has curiously subsided.
Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a liv...
The writers who left Substack in early 2025 represent a second wave after an ini...