Marketing

The Weirdest Brand Stunts of April Fools’ Day 2025

Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for A...

Blackweek April Fools Stunt Puts a Spotlight on DEI Rol...

Ad industry observers may have noticed yesterday that Blackweek, the industry co...

How The Robot Co. Took Over San Francisco for Google Du...

The former SpringHill creative consultancy helps brands connect with basketball ...

Streaming CPMs Expected to Fall Again in TV Upfront

CPMs expected to fall for streaming but rise for sports in upfront, according to...

AKQA Co-founder Tom Bedecarré Has Died

Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70. 

Lingerie, Perfume, and Tarot Cards: Inside Publisher Di...

Dirt has adopted an ad strategy closer to streetwear collaboration than standard...

We Are Futures wins UK athletics Get Set programme

We Are Futures, which describes itself as a youth engagement agency, has won a f...

VCCP US wins biggest account – creative for $450m Spectrum

British agencies have traditionally found it hard to make headway in the US, spe...

New IPA president Karen Martin delivers rousing call to...

Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body ...

How Comcast Is Convincing Digital Native Brands To Spen...

When advertisers think of the social networking category, they mostly focus on t...

The Power Of You(Tube); Apple’s ATT Is An Antitrust Vio...

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It...

Bold Call: The ad industry’s herd mentality risks an un...

It's not the economy, it's the anxiety.

Digiday+ Research: Amazon gets an even stronger hold ov...

It looks like Amazon's stronghold on retail media is getting stronger, not weake...

Marketers are calmer about TikTok’s future in the U.S. ...

As the April 5 deadline looms, the panic has curiously subsided.

How Dotdash Meredith enlisted OpenAI to boost its conte...

Dotdash Meredith’s gm of D/Cipher discussed the publisher's OpenAI deal in a liv...

Creators are ditching Substack over ideological shift i...

The writers who left Substack in early 2025 represent a second wave after an ini...

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