Marketing

Broadcast and Cable News Outlets Added to Letters in Support of the Associated Press

Broadcast and Cable News Outlets Added to Letters in Su...

Feb 20, 2025 0

Donald Trump's administration has given the Associated Press the cold shoulder t...

Rising ad spend fuels rapid growth of Amazon’s DSP

Rising ad spend fuels rapid growth of Amazon’s DSP

Feb 20, 2025 0

While advertisers increase spending in Amazon DSP, the platform still has a long...

Jake From State Farm Drops Into the Shadowy World of Severance

Jake From State Farm Drops Into the Shadowy World of Se...

Feb 20, 2025 0

Jake from State Farm is looking for the exit, but the popular pitchman has unwit...

Report: TikTok Begins Laying Off Members of Trust and Safety Team

Report: TikTok Begins Laying Off Members of Trust and S...

Feb 20, 2025 0

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the ...

Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO

Pat O’Toole Leaves Burger King To Join Unleashed Brands...

Feb 20, 2025 0

Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleash...

Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna

Revolving Door Round-Up: Adrienne Roark Moves From CBS ...

Feb 20, 2025 0

CBS News departure: Broadcast news executive Adrienne Roark has left CBS News fo...

Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started

Walmart’s Ad Business Cleared $4 Billion In 2024 And Is...

Feb 20, 2025 0

Walmart’s ad business is starting to click. The company generated $4.4 billion i...

Chili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content

Chili’s Lifetime Movie Is Just the Start of Brands Serv...

Feb 20, 2025 0

What if you could celebrate National Margarita Day by watching a romcom starring...

Elon’s Increasing Political Influence Could Spark a Financial Turnaround for X

Elon’s Increasing Political Influence Could Spark a Fin...

Feb 20, 2025 0

Many big brands are reportedly now considering a resumption of ad spend on X.

LinkedIn Highlights the Importance of Human Connection in AI Content [Infographic]

LinkedIn Highlights the Importance of Human Connection ...

Feb 20, 2025 0

AI can empower all new forms of communication, but a human-centered message is k...

Snapchat Highlights to Value of AR in Driving Audience Connection

Snapchat Highlights to Value of AR in Driving Audience ...

Feb 20, 2025 0

The study looks at how AR experiences drive emotional connection and response.

WPIX Sued by Former Employee for Gender and Racial Discrimination

WPIX Sued by Former Employee for Gender and Racial Disc...

Feb 20, 2025 0

Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexst...

Instagram Adds Text-Only Testimonials to Partnership Ads

Instagram Adds Text-Only Testimonials to Partnership Ads

Feb 20, 2025 0

A new way to showcase creator support for your products.

Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales

Walmart’s Ad Business Is a Bright Spot Amid an Expected...

Feb 20, 2025 0

The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. ...

Coach appoints Mother London for global campaign

Coach appoints Mother London for global campaign

Feb 20, 2025 0

Mother London quietly won leather goods brand Coach in 2024, and is now launchin...

EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover

EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to S...

Feb 20, 2025 0

Omnicom and IPG on Wednesday hosted a meeting in New York City with agency searc...

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