Marketing

Omaha Steaks Turns Its Surprise Super Bowl Ad Cameo Int...

Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand ...

Now Publicis wins Goodyear global creative and media

Hard on the heels of its global Santander creative and media win, Publicis has l...

Media Agency North & Warren Acquires Events Firm Interl...

The marketing and media agency North & Warren acquired the experiential agency I...

4 Open Questions About BF Island, BuzzFeed’s New Social...

On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his p...

AI Licensing Deals With Google and OpenAI Make Up 10% o...

Content licensing agreements now account for about 10% of Reddit's total revenue...

Graham Media and Nielsen Reach Multi-Year Agreement

Nielsen and Graham Media Group have announced a multi-year agreement for Local T...

Unpacking the Future of Retail vs. National Media With ...

On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2...

A Cybertruck Killed the Duolingo Owl. Netflix, WHO And ...

Brands are sending their condolences to Duolingo after fresh information emerged...

MSNBC Names Rebecca Kutler as New President

The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The net...

NBC Connecticut Makes Changes to Morning Show Lineups

NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has bee...

Monday, February 10 Evening Cable News Ratings: 3 Fox N...

Fox News' Special Report with Bret Baier joined the four million total viewer cl...

The Super Bowl Hit Record Viewership. Does That Mean Ad...

The Super Bowl continues to be a colossal event for brands and marketers, but wi...

IPG Was Down In Q4, Plans To Restructure Before The Omn...

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO P...

How Data-Driven Retail Marketers Try To Manage The Unma...

Last week, at an industry event hosted by RTB House, a group of retailers took t...

The Uncomfortable Truth About Advertising Effectiveness...

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understandin...

Judge Rules That Generative AI Violates Copyright; Can ...

More Like Unfair Use Thomson Reuters just won the first major US decision in an ...

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