SEMrush Blog

Location Page SEO: How to Create Optimized Location Pages

Location page SEO is the process of optimizing location pages for keywords relev...

What Is Review Schema? & How to Implement It

Review schema is a data format that helps search engines understand reviews and ...

What Is Information Gain in SEO & Does Google Measure It?

Information gain in SEO is a metric that Google may use to evaluate the uniquene...

The 9 Best Review Platforms for Businesses in 2025

The best review platforms for businesses include Google, Facebook, Yelp, Tripadv...

How to Set Up a Local Business Listing (+ 15 Top Direct...

Learn how to set up a local business listing and the best directories to submit ...

What Is Digital PR? + How to Run Your First Campaign

Learn what digital PR is, how it works, and how to create successful campaigns.

Pagination and SEO: A Complete Guide to Best Practices

Pagination in SEO is splitting your content across multiple pages. It‘s good for...

SEO Basics: How to Do SEO for Beginners

Learn the basics of SEO—from keyword research to technical SEO—to rank higher in...

What Is Video Advertising? + How to Do It Effectively

Video advertising is a paid marketing tactic that uses videos to promote product...

21 Best Blogging Tools for Growth

Grow your blog with blogging tools like ContentShake AI, Adobe Express, Keyword ...

How to Find Competitor Backlinks (+ Get Them for Your S...

Learn how to find competitor backlinks and build better backlinks for your site ...

How to Redirect HTTP to HTTPS (4 Methods)

Follow our simple steps to redirect HTTP to HTTPS on your site using WordPress, ...

17 Marketing KPIs to Track & Improve in 2025

Learn why and how to track marketing KPIs like conversion rate, cost per lead, o...

What Is Duplicate Content? + How to Fix It for Better SEO

Duplicate content is identical or highly similar content that appears in more th...

SEO Plagiarism: Tools to Identify & Prevent Copycat Con...

SEO plagiarism involves copying other sites’ content (intentionally or not). It ...

How to Promote Your Website (10 Ways That Work)

Promote your site using free and low-cost tactics like on-page SEO, social media...

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