Le Creuset reimagines its original color 100 years later
Le Creuset turned 100, and to celebrate, it released a new cookware collection in a hue inspired by its original color, Flame. Named Flamme Dorée, French for “golden flame,” the set includes round and oval dutch ovens, a braiser, and a saucepan in a rich orange gradient with a shimmering gold finish. Prices for the Flamme Dorée pieces range from $310 to $860, which is more expensive than its standard lines—especially premium prices for what the company is positioning as a special occasion product. [Photo: Le Creuset] The French cookware brand was first known for its orange enameled cast iron cocottes, and it now sells products in a range of more than 200 colors. Last year it partnered with Pokémon and released its first ever out door cookware line. The original molten orange Flame color is its “signature color,” Le Creuset says, and Flamme Dorée is the modern remake. It recommends pairing the color with a deep rich green called Artichaut and White. “More than just a color, Flamme Dorée is a feeling,” Le Creuset says, like warmth or light. [Photo: Le Creuset] Le Creuset teased the collection’s release with a social media post of vintage print ads for the original orange Flame-colored sets. Few brands have been around long enough to have colors they’ve been associated with for 100 years, so by reimagining the color for a modern take, Le Creuset is tapping into its heritage to make something new. “Fiery, vibrant and globally recognizable, this celebratory hue pays tribute to the past while illuminating the path to the future,” it says.
Le Creuset turned 100, and to celebrate, it released a new cookware collection in a hue inspired by its original color, Flame.
Named Flamme Dorée, French for “golden flame,” the set includes round and oval dutch ovens, a braiser, and a saucepan in a rich orange gradient with a shimmering gold finish. Prices for the Flamme Dorée pieces range from $310 to $860, which is more expensive than its standard lines—especially premium prices for what the company is positioning as a special occasion product.
The French cookware brand was first known for its orange enameled cast iron cocottes, and it now sells products in a range of more than 200 colors. Last year it partnered with Pokémon and released its first ever out door cookware line. The original molten orange Flame color is its “signature color,” Le Creuset says, and Flamme Dorée is the modern remake. It recommends pairing the color with a deep rich green called Artichaut and White.
“More than just a color, Flamme Dorée is a feeling,” Le Creuset says, like warmth or light.
Le Creuset teased the collection’s release with a social media post of vintage print ads for the original orange Flame-colored sets. Few brands have been around long enough to have colors they’ve been associated with for 100 years, so by reimagining the color for a modern take, Le Creuset is tapping into its heritage to make something new.
“Fiery, vibrant and globally recognizable, this celebratory hue pays tribute to the past while illuminating the path to the future,” it says.
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