Apple sure has had a rough 2025
It's been a rough start to 2025 for the world's most valuable company. Apple now faces three huge headwinds against its business: President Trump's tariffs and whatever impact those might have on shipments from Asia; the possibility that it could lose its lucrative deal with Google to serve as the default search engine; and a […]
It's been a rough start to 2025 for the world's most valuable company.
Apple now faces three huge headwinds against its business: President Trump's tariffs and whatever impact those might have on shipments from Asia; the possibility that it could lose its lucrative deal with Google to serve as the default search engine; and a court ruling on Wednesday evening that blew up its control of the App Store.
Any of these could hit Apple's bottom line hard, but combined, they could be a brutal blow to a company investors have, until this year anyway, flocked to for its stability.
Here's what's going on.
The tariff problem
Apple stock had its biggest drop in five years on April 3rd after Trump announced his sweeping tariff plan. Shares have recovered a bit as those taxes have… remained unclear. But they'll likely impact product sales or eat into Apple's famous profit margins.
We may not have to wait too long for the first insight into the company's thinking.
Apple's set to report its fiscal second-quarter earnings after markets close on Thursday, when we'll hear from CEO Tim Cook and the company's new chief financial officer Kevan Parekh, about how Trump's tariffs could impact the …
