Viral AI video You Are What You Eat is pure mukbang nightmare fuel

The "You Are What You Eat" AI video has gone viral on Reddit. Watch the mukbang-inspired video and hear from the creator himself.

May 7, 2025 - 19:06
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Viral AI video You Are What You Eat is pure mukbang nightmare fuel
ai-generated image of a man made of eggs eating eggs

What's the opposite of ASMR? We might have found it.

On the Reddit /aivideo subreddit, a video titled "You Are What You Eat" is going viral, and we can't look away. The AI-generated video depicts people made of food eating said food, i.e., a sushi man eating a sushi roll, or a man made of yogurt chomping down on a yogurt bowl.

The exact video going viral on Reddit is also worth watching in its entirety, though you may find it deeply unsettling:

The video is a compilation of clips from abstract visual artist Bennett Waisbren, who shares his creations on Instagram and YouTube. Waisbren told Mashable in an email that the nightmare-inducing videos are inspired by mukbang videos.

"The series grew out of my fascination with viral mukbang culture and ASMR. I love pairing hyper-real visuals with rich sound design, so blending the two felt natural," Waisbren said.

AI video tools like Sora from OpenAI and Character.AI are getting more sophisticated, but the use of artificial intelligence in the arts remains highly controversial.

"These pieces darkly riff on the adage 'you are what you eat,' adding a visceral, almost body-horror twist that spotlights the modern pull of gluttony. My goal is to create visuals that hit instantly and force viewers to confront their own complicated relationship with food," Waisbren said.

You can find additional "You Are What You Eat" videos on YouTube, though turn the sound on at your own risk.