UP.Labs-Porsche’s newest startup wants to be the Plaid of automotive retail

As serial entrepreneur Joel Milne founded, scaled, and then successfully sold mobile auto repair service startup RepairSmith to AutoNation, he was plagued by a persistent problem.  The automotive retail industry has a communication problem. And it’s an expensive one. Thousands of dealerships and mechanic shops — each one with an array of software systems — […]

May 13, 2025 - 18:16
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UP.Labs-Porsche’s newest startup wants to be the Plaid of automotive retail
As serial entrepreneur Joel Milne founded, scaled, and then successfully sold mobile auto repair service startup RepairSmith to AutoNation, he was plagued by a persistent problem.  The automotive retail industry has a communication problem. And it’s an expensive one. Thousands of dealerships and mechanic shops — each one with an array of software systems — […]