Posts

Kevel Extends To Walled Garden Retail Media With Nexta ...

The convergence of on-site retail and shopping across the web got a little more ...

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Marketing mix modeling is a pain in Maor Sadra’s butt. And not only because some...

Inuvo’s New Audience Model Generator Claims To Target P...

On Tuesday, software company Inuvo launched IntentKey, an audience insights plat...

Getting Past “Non”; Unnamed Philly Team Wins Pro Footba...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemi...

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC...

Data Sharing Across In-House And Agency Teams Is Hard. ...

These days, brands are swimming in data. And using that data to drive marketing ...

Super Bowl Advertisers Tried To Play It Safe – But Some...

This year's Super Bowl commercials relied on comic relief and highlighted noncon...

Are Musk’s politics derailing the Tesla brand?

Have the wheels come off Elon Musk? History is littered with arrogant business o...

Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bo...

The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have ...

Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads

A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the att...

Leagas Delaney hires BBH duo as creative partners

Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first cr...

MullenLowe’s group CCO Nicky Bullard leaves ahead of IP...

Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, g...

KFC and Mother ‘double down’ on new Zinger fillets

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy ha...

Omnicom/IPG merger: why didn’t Interpublic actually work?

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings to...

MSQ’s new Sport+Entertainment wins Virgin Media O2

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead part...

MAA Reader Survey 2025: help us to help you

MAA is launching a major survey of its readership and role in the wider advertis...

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