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Data Sharing Across In-House And Agency Teams Is Hard. ...

These days, brands are swimming in data. And using that data to drive marketing ...

Super Bowl Advertisers Tried To Play It Safe – But Some...

This year's Super Bowl commercials relied on comic relief and highlighted noncon...

Are Musk’s politics derailing the Tesla brand?

Have the wheels come off Elon Musk? History is littered with arrogant business o...

Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bo...

The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have ...

Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads

A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the att...

Leagas Delaney hires BBH duo as creative partners

Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first cr...

MullenLowe’s group CCO Nicky Bullard leaves ahead of IP...

Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, g...

KFC and Mother ‘double down’ on new Zinger fillets

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy ha...

Omnicom/IPG merger: why didn’t Interpublic actually work?

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings to...

MSQ’s new Sport+Entertainment wins Virgin Media O2

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead part...

MAA Reader Survey 2025: help us to help you

MAA is launching a major survey of its readership and role in the wider advertis...

9 Biggest SEO Trends of 2025 & How to Leverage Them

Some of the biggest SEO trends are related to search intent, zero-click searches...

Super Bowl Ads Don’t End on TV: How to Track Digital Ca...

Super Bowl ads don‘t stop after the final whistle. Discover how you can track th...

How to Set Up GA4: A Complete Step-by-Step Guide (2025)

Learn how to set up GA4 in five steps. And three different methods for installin...

How to Build a Landing Page in 6 Easy Steps

Creating high-converting landing pages can be simpler than you think—boost your ...

The Complete Guide to Mobile SEO: 8 Tips & Best Practices

Mobile SEO is the process of optimizing your site so it ranks higher in search r...

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