Google Find My Device rebrands as Find Hub to track people, devices, and luggage
Google Find My Device rebrands as Find Hub to track people, devices, and luggage.
Google’s Find My Device network is getting a new name — the Find Hub.
During The Android Show, the Android 16-focused preview event ahead of Google I/O 2025 next week, we learned that Google's location tracking network is being rebranded as Find Hub, probably to avoid confusion with Apple's Find My network.
During the event, Google team members said that the new Find Hub would let you track luggage, devices, and people, and will eventually let you locate lost bags while flying.
"Thanks to our partnerships, you’ll be able to easily share your Bluetooth tag's location with some of your favorite airlines early next year, making recovering your lost luggage a breeze," reads a Google blog post about the development.
Support for ultra-wideband (UWB) is also central to the new Find Hub, with new third-party Bluetooth trackers rolling out later this month. Unlike Bluetooth, UWB enables pinpoint location tracking over short distances, meaning you’ll get turn-by-turn directions right to your lost items. It’s the same tech Apple’s AirTags have used since debuting in 2021, and Samsung’s SmartTags jumped on board shortly thereafter.
During the Android event, we also learned that Google will begin selling trackers in collaboration with Pixbee, which is launching with Disney-themed trackers. What are the odds some nervous parents will be tracking their own children with these Disney Bluetooth trackers? Pretty high, unfortunately.
The catch, however, is that Android's support for UWB is fragmented. Apple has near-universal UWB support across its devices (with the oddball 16e as the exception). Android, on the other hand, is all over the map. The Pixel Pro lineup and Samsung’s Galaxy Pro phones, including the new S25 Edge, are covered. Motorola has just one model: the Edge 50. A handful of Xiaomi phones make the cut, too, but that’s about it.
Beyond UWB, Find My Hub is also tapping into satellite connectivity, keeping you linked to friends and family even when you’re off the grid and out of cell range.
