Fairly Made raises €15 million to put technology at the service of responsible fashion

Paris-based Fairly Made, a scale-up focused on sustainable fashion, today announced it has raised €15 million in funding to accelerate its transformation into a “pure technology player“.

The investment round was led by BNP Paribas Solar Impulse Venture Fund, GET Fund, ETF Partners and Frenchfounders, highlighting the company’s intent to leverage technological innovation to address the environmental and societal challenges in the fashion industry. The investment will be used to further develop Fairly Made’s technology platform, expand its team of experts, and accelerate its global expansion.

“Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow. By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change,” says Laure Betsch, Co-founder of Fairly Made.

Founded in 2018, Fairly Made provides a turnkey solution to help fashion brands transition to more sustainable production by offering an assessment of the environmental impact of textile and leather products.

Fairly Made has developed a 360° SaaS platform that enhances supply chain visibility and supports brands in meeting industry demands for transparency.

Its SaaS platform enables brands to trace every step of their supply chain and accurately measure the environmental and social impact of their products. Digital passports turn expertise into value for consumers by offering clear details on raw material origins, manufacturing processes, and the environmental impact of each product.

“After six years of growth, our international expansion reflects our ambition to become the global leader in sustainable fashion. We are proud to support brands worldwide (Versace, LVMH, Paul Smith, SMCP, ba&sh, Another Tomorrow, A.P.C, Courrèges…) in their transition toward greater transparency and responsibility,” adds Camille Le Gal, Co-founder of Fairly Made.​

Fairly Made’s commitment to leveraging technology extends beyond supply chain transparency. By introducing tools like the Ecodesign module, the company helps brands to take actionable steps at the earliest stages of production. Together, these innovations provide comprehensive solutions that address the growing demand for transparency while enabling brands to minimise their environmental footprint proactively.

“BNP Paribas Solar Impulse Venture Fund is thrilled to support Fairly Made in its mission to drive a more sustainable future for fashion, aligning with our commitment to advancing the ecological transition. Once a nice-to-have, supply chain visibility has now become a critical first step in implementing sustainable practices. Already a key player in the industry, Fairly Made leverages its cutting-edge SaaS platform to deliver transparency and traceability at scale, while its newly launched Ecodesign module addresses the growing demand for actionable change within the industry.

“Backed by a visionary team, the Company’s innovative solutions have already earned the trust of an impressive roster of flagship clients. With this round, we are excited to support the company’s global expansion and its continued impact on creating a more sustainable future.” said Laura Wirsztel, Partner at BNP Paribas Solar Impulse Venture Fund.

In the past five years, Fairly made has raised €5 million, opened an additional office in Milan, employed 80 people, and gained the trust of over 100 brands.

“The Fairly Made team developed the leading supply chain transparency software for the textile and apparel industry. The investment in Fairly Made reflects our commitment to empowering businesses to drive sustainable growth and foster more equitable, responsible supply chains. It aligns perfectly with the Triple Top Line methodology, GET Fund’s’ impact investing approach,” said Beatrice-Carla Böhm, Principal at GET Fund.

“At ETF Partners, we recognise the significant potential of Fairly Made’s innovative approach to supply chain transparency and impact assessment in the fashion industry. Their platform aligns with our vision for a more sustainable future, and their impressive growth—creating 100 million digital passports in just six years—demonstrates the scalability of their solution. We are proud to support Fairly Made as they empower brands to make data-driven decisions for a more ethical and environmentally conscious fashion industry,“adds Lucy Rands, Partner at ETF Partners​

“We are proud to once again support Fairly Made’s international growth by leveraging the strength of Frenchfounders’ extensive business retail network. This commitment aligns perfectly with the mission of our investment platform,” said Géraldine Le Meur, Partner at Frenchfounders.

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