10 Years Ago, Behavioral Scientists Boiled Down Their Key Findings to Just 4 Letters. EAST Is Still the Best Way to Change Behavior

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior.

May 13, 2025 - 18:11
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10 Years Ago, Behavioral Scientists Boiled Down Their Key Findings to Just 4 Letters. EAST Is Still the Best Way to Change Behavior

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior.