Walmart preps for turbulence, to take hit to keep prices low

As tariff-spooked shoppers begin pulling back on spending, Walmart Inc. is prepping for a worsening economy by using its massive footprint to keep prices low and hunt for ways to take market share.

On Wednesday, the world’s largest retailer said in a statement that it still sees net sales growing 3% to 4% this year. That forecast accounts for tariffs, unlike its previous outlook from February. 

Walmart, which has historically performed well in economic downturns, plans to absorb potential price hikes fueled by President Donald Trump’s escalating trade war and take a short-term financial hit to keep products affordable. The company widened the range of its outlook for operating income for this quarter, acknowledging that its actions may weigh on the bottom line, but didn’t provide new guidance.

“History tells us that when we lean into these periods of uncertainty, Walmart emerges on the other side with greater share and a stronger business,” John David Rainey, Walmart’s chief financial officer, said in the statement.

Walmart shares rose 4% at 9:42 a.m. in New York trading. The stock was down 9.5% year-to-date through Tuesday’s close.

The company’s shift in guidance for operating income points to “pressure points,” D.A. Davidson & Co. analyst Michael Baker wrote Wednesday in a research note. 

“Walmart’s signal to invest in prices could be a strategy to gain share and grow shares, but could squeeze profit in the near term,” Baker said. 

The Trump administration is imposing sweeping tariffs that threaten to increase prices on everything from spirits and apparel to electronics and cars. Trump’s plans sparked a market selloff over the past week, wiping out trillions of dollars in global equity value and stoking concerns about a recession. The latest country-specific tariffs took effect on Wednesday morning. 

In remarks to Wall Street analysts in Dallas on Wednesday, Rainey said that the company is observing sales volatility due to weakening consumer sentiment and uncertainty. General merchandise sales were softer in the first quarter, but are now improving, he added. 

“We’re one week into this new tariff environment, and we’re still working through what this means for us,” Rainey said. 

Earlier Wednesday, Delta Air Lines Inc. pulled its forecast due to uncertainty surrounding global trade. Delta, the first airline to report earnings this quarter, sowed caution with investors by saying revenue has “flat-lined” as confidence dims among consumers and businesses. The carrier plans to update its outlook later in the year as visibility improves.

Walmart is seen as a barometer for consumer sentiment due to its size and exposure to a broad swath of U..S shoppers. The company previously said it’s accustomed to tariffs and has a diverse supply chain with about two-thirds of items sourced in the US. Executives say they’ll work closely with vendors to keep prices low.

‘Fluid Environment’

During the company’s two-day event in Dallas, they have touted their progress with supply chain efforts. Kicking off the event Tuesday, Walmart Chief Executive Officer Doug McMillon said the retailer will focus on keeping prices as low as possible.

“It’s clearly a fluid environment,” McMillon told analysts and reporters Tuesday. “While we don’t know everything that’s going to happen for us, we do know what our priorities are.”

Walmart will also look to manage inventory and expenses, he said, adding that the company has navigated through turbulent periods.

This story was originally featured on Fortune.com