TikTok’s ‘recession brunette’ trend signals tough economic times

Noticed all the blondes going back to their natural hair color lately? As much as many try to claim it’s because of a “hair health journey,” other factors seem to be at play here.  “How’s the economy?” one TikTok user asks in a viral video. “Well, hasn’t been good for a while seems like my indicators tell me,” the former blonde says, measuring the inches of her incoming roots with her fingers. “THIS IS SO ACCURATE,” one commenter responded. @reb_ellion

Mar 10, 2025 - 05:59
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TikTok’s ‘recession brunette’ trend signals tough economic times

Noticed all the blondes going back to their natural hair color lately? As much as many try to claim it’s because of a “hair health journey,” other factors seem to be at play here. 

“How’s the economy?” one TikTok user asks in a viral video. “Well, hasn’t been good for a while seems like my indicators tell me,” the former blonde says, measuring the inches of her incoming roots with her fingers.

“THIS IS SO ACCURATE,” one commenter responded.