Sell the Sizzle, Not the Fake. Impossible Foods CEO Peter McGuinness Says the Plant-Based Meat Industry Needs to Market Taste Over Virtue, or Science  

‘We’ve done a lousy job’ of bringing people to the table, he says.

Mar 12, 2025 - 17:34
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Sell the Sizzle, Not the Fake. Impossible Foods CEO Peter McGuinness Says the Plant-Based Meat Industry Needs to Market Taste Over Virtue, or Science  

‘We’ve done a lousy job’ of bringing people to the table, he says.