Rethinking Brand Safety In The Age Of Compulsive Media Experiences
The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […] The post Rethinking Brand Safety In The Age Of Compulsive Media Experiences appeared first on AdExchanger.
The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]
The post Rethinking Brand Safety In The Age Of Compulsive Media Experiences appeared first on AdExchanger.
