Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

• Black box
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Black box

Seemingly everyone in the advertising industry knows that the connected TV market has a transparency problem. Ad buyers have been pretty vocal about it. But the tenor of that talk seems to have reached a new, exasperated pitch.

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