‘People in L.A. are so gullible’: A $19 strawberry has sparked internet debate over luxury foods

A $19 strawberry has broken the internet.  Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon. “Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds. @alyssaantocii insane ♬ original sound – lyss Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a small cushion inside a miniature plastic cloche for protection—exactly how one would expect such an expensive berry to be packaged. On its website, the company claims to sell only the “highest-quality fruits from Japan’s most celebrated farms.” Not everyone is impressed. “People in L.A. are so gullible,” one commenter wrote. “If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too,” wrote another. “It does taste good but is it worth the $19?” content creator @janemukbangs questioned in a TikTok video with 5.5 million views. (Spoiler alert: It wasn’t.) @janemukbangs $19 strawberry from Erewhon

Feb 26, 2025 - 06:55
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‘People in L.A. are so gullible’: A $19 strawberry has sparked internet debate over luxury foods

A $19 strawberry has broken the internet. 

Over the weekend, several content creators went viral with reviews of one very expensive berry, purchased from the upscale Los Angeles-based grocery chain Erewhon.

“Apparently it’s the best-tasting strawberry in the entire world,” influencer Alyssa Antoci says in a video that has racked up more than 15 million views. It’s worth noting that Antoci appears to be a social media manager for Erewhon, and her family also owns the store. “Wow. That is the best strawberry. That’s crazy,” she adds.

Along with the $19 price tag, the berries from luxury Japanese fruit vendor Elly Amai are individually packaged, set on a small cushion inside a miniature plastic cloche for protection—exactly how one would expect such an expensive berry to be packaged. On its website, the company claims to sell only the “highest-quality fruits from Japan’s most celebrated farms.”

Not everyone is impressed. “People in L.A. are so gullible,” one commenter wrote. “If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too,” wrote another.

“It does taste good but is it worth the $19?” content creator @janemukbangs questioned in a TikTok video with 5.5 million views. (Spoiler alert: It wasn’t.)

@janemukbangs

$19 strawberry from Erewhon