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New rides and experiences are coming to Disney theme parks, and they’re all about Star Wars, Pixar, and Marvel
Over the past 20 years, the Walt Disney Company has spent billions acquiring the world’s most recognizable intellectual properties, including Star Wars, Marvel, and Pixar. It’s not just putting those assets to use on the big screen. Increasingly, those properties are an ever-larger part of the company’s theme parks, including Disneyland in California and Disney World in Florida. Last August, Disney announced an expansion of its parks, and now, at the annual South by Southwest (SXSW) festival in Austin this month, Disney has provided more details about new experiences and rides coming to those parks—and yep, the upcoming theme park experiences are all about Marvel, Star Wars, and Pixar. Here’s what to expect. Fly like Iron Man at Stark Flight Labs Disney’s most valuable property in recent years has been Marvel. One of the cinematic franchise’s most popular and recognizable characters is Iron Man, made famous by Robert Downey Jr’s portrayal in numerous films. It’s no wonder then that Disney is getting ready to launch a new Iron Man-themed experience at its Avengers campus in Disney California Adventure Park. The new experience is called Stark Flight Lab, and it will allow people to try out some of Iron Man’s toys. Walt Disney Imagineering reveals newly unclassified details for the new Stark Flight Lab attraction, inspired by Tony Stark's beloved robotic friend DUM-E, setting up shop in Avengers Campus at Disney California Adventure.
Over the past 20 years, the Walt Disney Company has spent billions acquiring the world’s most recognizable intellectual properties, including Star Wars, Marvel, and Pixar. It’s not just putting those assets to use on the big screen. Increasingly, those properties are an ever-larger part of the company’s theme parks, including Disneyland in California and Disney World in Florida.
Last August, Disney announced an expansion of its parks, and now, at the annual South by Southwest (SXSW) festival in Austin this month, Disney has provided more details about new experiences and rides coming to those parks—and yep, the upcoming theme park experiences are all about Marvel, Star Wars, and Pixar. Here’s what to expect.
Fly like Iron Man at Stark Flight Labs
Disney’s most valuable property in recent years has been Marvel. One of the cinematic franchise’s most popular and recognizable characters is Iron Man, made famous by Robert Downey Jr’s portrayal in numerous films.
It’s no wonder then that Disney is getting ready to launch a new Iron Man-themed experience at its Avengers campus in Disney California Adventure Park. The new experience is called Stark Flight Lab, and it will allow people to try out some of Iron Man’s toys.
Walt Disney Imagineering reveals newly unclassified details for the new Stark Flight Lab attraction, inspired by Tony Stark's beloved robotic friend DUM-E, setting up shop in Avengers Campus at Disney California Adventure.
