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NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCU and GroupM show that a minor Ad-ID tweak to ad creative has a significant impact on tracking.

Apr 30, 2025 - 14:47
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NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement
NBCU and GroupM show that a minor Ad-ID tweak to ad creative has a significant impact on tracking.
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