Marketing

Agencies and Publishers Have Been Quicker to Integrate ...

More than 500 subject matter experts across the buy and sell sides were surveyed...

11 Lead Generation Strategies to Get High-Quality Leads

Learn about lead generation strategies like SEO, social media contests, and reta...

Exclusive: Ad Tech OG John Nardone Is The New CEO Of JW...

JWP Connatix might not have a new name yet, but it does have a new CEO. The post...

Mentos Blasts Into Fortnite With a Tool for Players&#82...

Mentos put a spin on the classic Mentos and cola experiment by creating an explo...

Pinterest Poaches Meta Vet Kate Hamill to Lead Sales fo...

Pinterest has hired Kate Hamill to lead its U.S. and Canadian sales efforts.

Michon Martin Takes the CEO Reins at R&R Partners

Billy Vasillidis is shifting to a chairman role at R&R Partners and ceding the C...

Tech troubles hit S4 Capital (again)

Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital ...

Learfield CEO Sees NIL Marketing Momentum Amid March Ma...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and te...

Worrying times for holding company media agencies as In...

Price fixing in media is an issue that won’t go away – likely to be still more o...

Why Annual Surveys Are a Must for Systematic Growth

Companies use various tools to stay competitive in their industry. From creating...

Consumer Trust Shouldn’t Be A ‘Differentiator’ For Your...

The IAB Tech Lab hosted an event in New York City on Thursday on the topic of ad...

Google’s Fingerprinting Update Might Trigger The Next B...

In much the same way as Google decided not to kill off third-party cookies in Ch...

AppleTV+ Has Negative Revenue; The Creator Economy Runs...

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit...

WTF is IAB Tech Lab’s Ad Creative ID Framework?

ACIF provides a system for unique identifiers to be attached to ads so that comp...

How generative AI is changing creator contracts to prev...

Agencies say more brands want to adjust creator contracts with AI clauses to avo...

Without Google’s cookie cutoff hanging over them, buyer...

There’s still a lag between the availability of alt-IDs and actual demand from m...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.