Marketing

Kym Anderson Joins WBTV in Charlotte After 18 Years of ...

Anderson had been an anchor at WPMI Mobile, Alabama for the last 18 years.

Pinterest Shares Tips on How To Maximize Its Automated ...

Some pointers to help you tap into Pinterest's AI-powered ad option. 

Inside the Pitch Deck AI Customer Research Firm Conveo ...

Conveo secured $5.3 million in seed funding earlier this month.

Deja Mayfield Joins Action News Jax as Morning Anchor

She last worked at WCTI in Greenville, N.C. as a weekend anchor, reporter and pr...

DoorDash Debuts New Ad Formats for Post-Checkout Items

Brands can now buy banner ads to promote the extra things that people buy after ...

Instacart’s Smart Grocery Cart Ads Are Out of Pilot

Following a 15-month pilot with more than 50 brands, any advertiser on Instacart...

Infinite Reality Pays $207 Million to Bring Napster Int...

Infinite Reality has acquired Napster for $207 million, it announced on Tuesday....

TikTok Adds Simplified Mobile Camera Connection for Liv...

An easier way to connect a second camera for streaming.

Bob Lord Is A Holdco Skeptic

Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigge...

Athletes Unlimited and Jessica Mendoza Make Their Big P...

Athletes Unlimited and Jessica Mendoza make their big pitch for women's softball...

Beyond The Cookie: How Connectivity Is Redefining Adver...

The need for addressability has been a rallying cry among advertisers for the pa...

Coors Light Uses AI to Give Baseball Fans Free Beer for...

Coors Light kicks off an MLB-centric stunt for home opening games, giving beer f...

Blocklists Are Costing Marketers Valuable Sports Engage...

If advertisers are losing out because an algorithm can’t contextualize a word, i...

Dear Sports Brands: Put on Your Invisibility Cloaks

There is a worrying increase in sporting events abandoning function in favor of ...

WPP scores triple whammy with WARC Effectiveness win

Does winning the most ad awards make you the best, most creative, most effective...

B&Q campaign shows why there’s a spring in Leo Burnett’...

Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it se...

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