Marketing

3 Things Marketers Should Know About Magna’s 2025 Ad Fo...

Magna is reducing its ads forecast for 2025 amid uncertainty.

Oat Cult produces an overnight horror story

Overnight oats are not something you enjoy in the dark (if that’s your thing) bu...

This Dance Ad With a Missy Elliott Banger Comes From an...

Pella, a 100-year-old window and door brand, taps into the dance ad trend with a...

Mars names big holding groups in heavyweight marketing ...

Big media reviews have become today’s Rumble in the Jungle for the ad holding gr...

Avoiding CCPA Privacy Pitfalls: Lessons From The Honda ...

We all know it is difficult for participants in digital advertising to enter int...

Meta’s Endless Advertising Canvas; The Right-Wing Soda ...

Always Room For More Ads Meta is on a tear launching new features. Not necessari...

Advertisers are starting to walk away from platforms’ A...

It's hard to deny that AI will have a larger part of media buying — even as mark...

Future of TV Briefing: How sports will hog the ball in ...

This week’s Future of TV Briefing looks at how live sports will likely be used b...

Fast Company and Inc. tighten up paywalls to grow consu...

Fast Company and Inc. are tightening up their paywalls as part of a larger strat...

The outlook for ad tech M&A in 2025

Deal volume is tipped to rise, but who will be the winners and losers? 

Why 1440 prefers CPMs for its newsletter business over ...

Although 1440 has used the CPA and CPC pricing models in past years, the newslet...

TikTok Shares Data on EU Enforcement Actions in H2 2024

The report covers content removals, AI manipulation, coordinated activity, and m...

TikTok Retires its Separate Notes App

TikTok's experiment with an alternative image sharing app hasn't worked out.

Senators Urge Trump to Officially Extend TikTok Deadlin...

With just days to go before TikTok's US sell off deadline expires, here's an ove...

AKQA Shutters Sustainability-Focused Creative Shop Foll...

AKQA Bloom, the sustainability-focused creative shop, founded by Jean Zamprogno ...

Megyn Kelly to Launch New Podcast Network

Mark Halperin, Maureen Callahan, and Link Lauren will also be part of MK Media.

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