Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the...
